FIQ
FieldIQSales intelligence

Sunday 31 May

You have 4 store visits today — 2 high priority.

Today's KPIs

68%

Sales Revenue

Goal 95%

R$340,000 of R$500,000

+4 pts WoW

To close gap: Close R$160k gap: recover OOS at Carrefour Morumbi (+R$48k) and push Pledge premium at GPA (+R$72k).

91%

In Stock

Goal 95%

+2 pts WoW

To close gap: Resolve 3 OOS SKUs at Carrefour, Extra and Atacadão to reach 95%.

76%

MSL compliance

Goal 85%

−2 pts WoW

To close gap: Add missing Baygon, Veja and Kiwi MSL SKUs across the Atacadão route.

68%

Promo execution

Goal 80%

+5 pts WoW

To close gap: Fix OFF! promo display at Assaí and rebuild Raid endcap at Atacadão Rio.

Opportunity feed

Push hero SKUs

Pledge Furniture Polish 330ml at Pão de Açúcar — 38% margin, sold out twice last month

Drive fast-moving packs

Scrubbing Bubbles Banheiro at Carrefour Morumbi — rotation 2.4× category avg

Expand seasonal promotions

OFF! Family Care (mosquito season) — extend to 6 atacarejo stores this week

Smart Visit

Today's route

Carrefour São Paulo

Priority: High Premium Mix

Assaí Campinas

Priority: Large OOS risk

Atacadão Rio

Priority: Missing MSL

GPA Premium Stores

Priority: Low sales uptick for Glade premium

Target SKUs for today

Strategic SKUs to push

Glade Plug-in Lavender Refill
Push

Glade Plug-in Lavender Refill

Pledge Furniture Polish 330ml
Push

Pledge Furniture Polish 330ml

OFF! Family Care 200ml
Push

OFF! Family Care 200ml

Out of Stock Now

Scrubbing Bubbles Banheiro 500ml
OOS

Scrubbing Bubbles Banheiro 500ml

Carrefour Morumbi

Mr Muscle Vidros 500ml
OOS

Mr Muscle Vidros 500ml

Extra Vila Mariana

Ziploc Slider Gallon 15-un
OOS

Ziploc Slider Gallon 15-un

Atacadão Santo Amaro

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