Dengue cases up 28% in RJ this week. Demand window for refills opens 9 days earlier than 2024.
78% AI confidence
Opportunity
Expand seasonal promotions
Potential upside +R$14,600 / month
StoreAtacadão Rio — Cluster of 6
Av. Brasil, 22555 (lead store)
Focus SKUs
2 items
Raid Liquid Electric Refill
EAN 7891035987 · Pest Control · Seasonal
Raid Aerosol Multi-Inseticida
EAN 7891035994 · Pest Control · Core
Why this matters now
Mosquito season peaks in 3 weeks. Promo is only live in 2 of 6 atacarejo stores — fast extension captures category traffic.
Key metrics
Stores live
2/6
Seasonal lift
+62%
Promo cover
10 days
Margin
31%
What to do
Do
Extend promo to 4 missing stores
Replicate Atacadão Madureira playbook (price tag + side-stack).
Do
Drop side-stack at entrance
Pallet ready in DC — request placement Mon/Wed.
Nudge
Brief store managers on mosquito spike
Share Anvisa dengue alert + projected demand curve from Ask tab.
Nudge
Co-locate with Raid Aerosol
Builds a pest-control destination zone — proven +18% category lift.
Alert
Promo cover only 10 days
Confirm stock for full 4-week season before expanding placements.
Live signals
Live1,200 units allocated to the cluster — enough for 4 weeks of promo at projected lift.
Lead store hit +58% unit lift in week 1 of promo. Replicable in the 4 missing stores.