Pledge Furniture Polish 330ml
Pledge · Home Care · Furniture · 330ml aerosol
High-margin hero with chronic OOS at premium stores
About this SKU
Premium furniture polish — 38% margin, sold out twice last month at Pão de Açúcar. Anchors the wood-care occasion among premium shoppers.
- Margin: 38% — premium tier
- Sold out 2× last month at GPA
- Repeat purchase: 27% (top quartile)
Actions needed
Lift safety stock by 40%
Last 2 OOS events both at GPA
Secure 2 facings on furniture-care shelf
Pitch end-of-aisle for weekend traffic
Verify next DC delivery ETA
Avoid 3rd OOS this quarter
Root-cause intelligence
Why strategic?
Top-3 margin SKU in home care
Stock pattern
Under-ordered relative to velocity
Coach diagnosis
Each OOS event costs ~R$ 5.6K at GPA Premium. Lift min-stock by 40% and lock facing share to break the cycle.
Pricing & promo guidance
Suggested price
R$ 22.90
Floor
R$ 19.90
Competitor
R$ 23.50 (Poliflor)
Margin
38%
Active mechanic
Leve 2, R$ 5 off
Drives multi-buy
Trade fund
R$ 2.40 / unit
Avoid
Discount > 15%
Erodes premium positioning