+5 pts WoW
68%
Promo execution · Target 80%
Recovering — endcaps and price tags still under-executed in 2 chains
Promo execution Trend
68%
AchievedTarget
Promo execution by chain × element
| Chain | Endcap | Price tag | POS material | Stock cover |
|---|---|---|---|---|
| Carrefour | 82% | 88% | 75% | 80% |
| Pão de Açúcar | 90% | 92% | 85% | 88% |
| Assaí | 55% | 60% | 50% | 65% |
| Atacadão | 48% | 52% | 45% | 58% |
| Extra | 70% | 75% | 68% | 72% |
On targetAt riskBelow
AI insights
Auto-generatedAssaí & Atacadão endcaps below 60%
Visit priority — without endcap, promo lift drops 35%.
Price tags strongest element
75% network-wide. Use as proof point with store managers.
+13 pts since January
Steady MoM climb — keep cycle of photo audits and feedback.