OFF! Family Care 200ml
OFF! · Insect Repellent · Topical · 200ml spray
Mosquito season peak — expand seasonal distribution
About this SKU
Family-format mosquito repellent — seasonal hero with mosquito alerts active across SP/RJ. Drives basket value via family pack.
- Seasonal index: 168 (Nov–Mar)
- Family-pack uplift: +24% vs 100ml
- Strong in atacarejo bulk purchase
Actions needed
Extend distribution to 6 atacarejo stores
Currently in 4 — target 10 this week
Build seasonal endcap with mosquito POSM
Pitch family-pack combo to atacarejo buyer
Root-cause intelligence
Why now?
Mosquito alert level 3 across SP/RJ metro
Distribution gap
Missing in 6 atacarejos in season window
Coach diagnosis
Each week off-shelf in peak season = ~R$ 1.8K lost per store. Push distribution this week before peak demand wave.
Pricing & promo guidance
Suggested price
R$ 18.90
Floor
R$ 16.50
Competitor
R$ 19.40 (Repelex)
Margin
33%
Active mechanic
Combo Family + Kids
Bundles 2 formats
Trade fund
R$ 1.60 / unit
Seasonal allowance