Reckitt's Air Wick promo ends Sunday — your window opens Monday. Expect +14% category traffic for 9 days.
86% AI confidence
Opportunity
Push hero SKUs
Potential upside +R$8,400 / month
StorePão de Açúcar — GPA Premium Stores
Av. Brigadeiro Faria Lima, 2232
Focus SKUs
2 items
Glade Aerosol Lavender 360ml
EAN 7891035024 · Air Care · Premium tier
Glade Auto Spray Holder
EAN 7891035041 · Air Care · Device
Why this matters now
Sold out twice last month and 38% margin — premium shopper basket fit is strong, but only 6 of 9 MSL facings are live.
Key metrics
Margin
38%
Rotation
1.8×
OOS days/mo
5
Facings
6/9
What to do
Do
Add 3 facings on aisle 12
Move Glade Aerosol Lavender 360ml to eye-level — target 9 facings (MSL).
Do
Book secondary placement at entrance
Confirm with store manager Carla — pallet drop available Tue/Thu.
Nudge
Pitch the +R$8K monthly uplift
Use Q1 sell-out chart in the Ask tab to anchor conversation with category buyer.
Nudge
Cross-merch with Glade Refill
Attach refill on the same shelf — basket attach rate is 22% at this chain.
Alert
Stock cover only 4 days
Trigger emergency reorder before Friday or you will OOS over the weekend.
Live signals
Live12 units in DC, suggested order 24 units to cover the weekend uplift and avoid OOS.
Pallet slot confirmed for next week — entrance, right side. Bring planogram print.