Strategic
Ziploc Slider Gallon 15-un
Ziploc · Food Storage · Bags · 15 bags · gallon
Fastest-rotating multipack SKU — anchors category
About this SKU
Multipack format with 2.4× category rotation. Anchors the food-storage shelf and drives repeat trips.
- Rotation: 2.4× category average
- Multipack premium: +R$ 0.18 / bag vs 10-un
- Strong in middle-class families (3+ members)
Actions needed
Do
Move to eye-level on main aisle
Currently on bottom shelf
Do
Add shelf-talker with 'family value' message
Nudge
Recommend pallet display for weekend
Root-cause intelligence
Why strategic?
Multipack drives basket size +12%
Visibility
Currently below eye-level in 60% of stores
Coach diagnosis
Velocity is strong despite poor shelf position. A planogram lift to eye-level historically delivers +22% units. Easy win.
Pricing & promo guidance
Suggested price
R$ 24.90
Floor
R$ 22.50
Competitor
R$ 25.40 (Dover)
Margin
33%
Active mechanic
None
No promo needed — velocity strong
Trade fund
R$ 0.80 / unit
Use for display, not discount