OOS
Mr Muscle Vidros 500ml
Mr Muscle · Home Care · Glass Cleaner · 500ml trigger
Out of stock at Extra Vila Mariana
About this SKU
Specialty glass cleaner — drives premium glass-care occasion. Streak-free formula vs generic multiuso.
- Premium index: +28% vs multiuso
- Strong in apartments (small format)
Actions needed
Alert
Emergency reorder — 1 case minimum
Do
Check display unit (often used by staff)
Nudge
Offer end-of-aisle if restock arrives this week
Root-cause intelligence
OOS reason
Demand spike — apartment cleaning trend
Reorder pattern
Same min as multiuso despite lower rotation
Coach diagnosis
Specialty SKU treated like a generic. Smaller, more frequent orders fit demand pattern better.
Pricing & promo guidance
Suggested price
R$ 11.90
Floor
R$ 10.50
Competitor
R$ 12.10 (Veja Vidros)
Margin
31%
Recommended
Cross-promo with paper towel
Avoid
Direct discount
Premium positioning