Promo Compliance

Carrefour São Paulo · Modern Trade · Hyper

Watch

Weak

−28 pts vs benchmark

Week-on-week trend

Last 8 weeks
W-7W-5W-3W-1Now

Month-on-month trend

Last 6 months
M-5M-4M-3M-2M-1Now

Promo execution by mechanic

Price tag55
Secondary display40
Tabloid feature70
End-cap85

Root Cause Intelligence

AI diagnosis

Why isn't promo executing?

  • 1Regular price on 2 promoted Raid SKUs — R$1.8k/wk loss
  • 2Mr Muscle 2-for-1 display missing
  • 3Feature SKU not in planogram