Premium Mix
Carrefour São Paulo · Modern Trade · Hyper
Info
Under-indexed
−14 pts vs benchmark
Week-on-week trend
Last 8 weeksW-7W-5W-3W-1Now
Month-on-month trend
Last 6 monthsM-5M-4M-3M-2M-1Now
Premium share by sub-category
Air care premium11
Cleaning premium16
Pest premium12
Storage premium22
Root Cause Intelligence
AI diagnosis
Why is premium mix weak in a hyper?
- 1Glade Premium Aromatherapy not listed
- 2Premium shelf share 14% vs 28% banner benchmark
- 3No premium SKU at checkout