MSL Compliance

Carrefour São Paulo · Modern Trade · Hyper

Watch

69%

−26 pts vs benchmark

Week-on-week trend

Last 8 weeks
W-7W-5W-3W-1Now

Month-on-month trend

Last 6 months
M-5M-4M-3M-2M-1Now

MSL gap by brand

Glade60
Mr Muscle70
Duck55
Raid90

Root Cause Intelligence

AI diagnosis

Why is MSL slipping in this hyper?

  • 1Hero SKUs missing: Glade Lavender 360ml, Mr Muscle Kitchen 500ml
  • 2Planogram reset dropped 2 Duck SKUs
  • 3Buyer rejected Q1 innovation pack