FieldIQSales intelligence

Premium Mix

Assaí Campinas · Cash & Carry

Info

N/A — bulk channel

−14 pts vs benchmark

Week-on-week trend

Last 8 weeks

W-7W-5W-3W-1Now

Month-on-month trend

Last 6 months

M-5M-4M-3M-2M-1Now

Premium share by sub-category

Air care premium11

Cleaning premium16

Pest premium12

Storage premium22

Root Cause Intelligence

AI diagnosis

Should we push premium here?

1Shopper mission is bulk value, not premium
2Test Glade 4-pack as 'premium for resellers'

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