Premium Mix
GPA Premium Stores · Modern Trade · Premium
Info
62% (+8pp)
−14 pts vs benchmark
Week-on-week trend
Last 8 weeksW-7W-5W-3W-1Now
Month-on-month trend
Last 6 monthsM-5M-4M-3M-2M-1Now
Premium share by sub-category
Air care premium11
Cleaning premium16
Pest premium12
Storage premium22
Root Cause Intelligence
AI diagnosis
How do we push further?
- 1Test luxury limited editions
- 2Pitch dedicated 'home spa' display module