FieldIQSales intelligence

Premium Mix

Atacadão Rio · Cash & Carry

Info

N/A

−14 pts vs benchmark

Week-on-week trend

Last 8 weeks

W-7W-5W-3W-1Now

Month-on-month trend

Last 6 months

M-5M-4M-3M-2M-1Now

Premium share by sub-category

Air care premium11

Cleaning premium16

Pest premium12

Storage premium22

Root Cause Intelligence

AI diagnosis

Should we push premium?

1Channel is pure value-bulk
2Not a premium opportunity right now

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