MSL Compliance
Atacadão Rio · Cash & Carry
At risk
44%
−26 pts vs benchmark
Week-on-week trend
Last 8 weeksW-7W-5W-3W-1Now
Month-on-month trend
Last 6 monthsM-5M-4M-3M-2M-1Now
MSL gap by brand
Glade60
Mr Muscle70
Duck55
Raid90
Root Cause Intelligence
AI diagnosis
Why is MSL critically low?
- 1Only 4 of 9 hero SKUs active
- 2Buyer prioritising private label margin
- 3No Duck SKU in assortment