Ziploc Freezer Gallon (15ct)
Ziploc · Food Storage · Bags · 15 bags · gallon
Fastest-rotating multipack SKU — anchors category
About this SKU
Freezer-grade gallon bags with Smart Zip Plus seal that stays sealed at −18°C. Multipack format anchors the food-storage shelf and drives repeat trips.
- Stays sealed at −18°C · Smart Zip Plus seal
- Category share: 48% in cash & carry
- Best secondary location: frozen aisle end-cap
Actions needed
Cross-merch with frozen meat aisle
Pilot stores saw +R$3.2k weekly incremental on a single end-cap
Secure eye-level placement on main aisle
Currently on bottom shelf in 60% of stores
Recommend pallet display for weekend
Drives family basket lift
Root-cause intelligence
Why strategic?
Multipack drives basket size +12%
Visibility
Currently below eye-level in 60% of stores
Format fit
15ct ideal for family shoppers — under-merchandised
Coach diagnosis
Velocity is strong despite poor shelf position. A planogram lift to eye-level historically delivers +22% units. Easy win.
Pricing & promo guidance
Suggested price
R$ 24.90
Floor
R$ 22.50
Competitor
R$ 25.40 (Dover)
Margin
33%
Active mechanic
None
No promo needed — velocity strong
Trade fund
R$ 0.80 / unit
Use for display, not discount