Raid Max Multi-Insect
Raid · Pest Control · Aerosol · 285ml · 6un case
Hero SKU in Q3 trade plan with proven sell-out velocity
About this SKU
Multi-insect aerosol killing 6 insect types with 30-day residual protection. Workhorse SKU for general insect control with strong all-year demand.
- Kills 6 insect types · 30-day residual protection
- Top-3 SKU by sell-out in São Paulo region
- Average promo lift: +34% units at 15% off
Actions needed
Anchor secondary display and call out dual claim
Kills on contact + residual protection
Place at eye-level on insect aisle
Drives 22% better conversion
Propose 2-for-1 to atacarejo buyer
Captures bulk family purchase
Root-cause intelligence
Why now?
Q3 trade plan hero + mosquito season peak
Visibility
Often placed below private label in atacarejo
Promo timing
Best lift at 15% off — deeper cuts erode margin
Coach diagnosis
Velocity is strong but shelf position and promo depth need guarding. Lock eye-level facing and enforce 15% promo cap to protect margin.
Pricing & promo guidance
Suggested price
R$ 16.90
Floor
R$ 14.90
Competitor
R$ 17.10 (SBP)
Margin
32%
Active mechanic
Combo Device + Refill
−15% on bundle
Trade fund
R$ 1.40 / unit
Seasonal allowance
Recommended duration
8 weeks
Align with mosquito peak