Glade Aerosol Lavender 360ml
Glade · Air Care · Aerosol · 360ml · 6un case
Top-3 margin SKU with proven rotation in premium stores
About this SKU
Premium lavender aerosol delivering long-lasting fragrance with 2x duration vs. standard. Hero SKU in air care — 38% category margin and #2 in repeat purchase among premium shoppers.
- Category margin: 38% (vs 24% avg)
- Repeat rate: 41% within 30 days
- Best paired with Glade Plug-in refill
Actions needed
Secure 2 facings on eye-level shelf
Aisle 7 — air care endcap
Place lavender cluster next to Raid
Cross-merch with mosquito season
Suggest 3-pack bundle to store manager
Driver of +18% basket value
Verify stock cover ≥ 10 days
Last 2 weeks OOS in 3 stores
Root-cause intelligence
Why strategic?
Highest margin in air care + proven premium rotation
Shelf risk
Often demoted below eye-level by competitor displays
Stock pattern
Re-orders triggered too late — 6-day lead time vs 4-day rotation
Coach diagnosis
This SKU drives premium air care growth but suffers from chronic under-ordering. Velocity exceeds reorder cadence in 4/6 priority stores. Recommend lifting min-stock by 40% and locking facing share.
Pricing & promo guidance
Suggested price
R$ 18.90
Floor
R$ 16.50
Competitor
R$ 19.40 (Bom Ar)
Margin
38%
Active mechanic
Leve 2, Pague 1.5
Runs through 30 Jun
Co-op funding
R$ 2.10 / unit
Trade fund available
Cross-promo
+ Raid Liquid Electric
Mosquito-season bundle
Avoid
Deep discount > 20%
Erodes premium positioning